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BricksorClicks.com puts you in the role of CEO at a traditional toy manufacturer. The company, called ToyBlocks Co., must confront the challenges of launching an online sales channel while managing and maintaining their current traditional sales channels. The Kellogg Case Simulation Team, Knowledge Dynamics, and Powersim Corporation have partnered to develop BricksorClicks.com for the DFC 2000.
The Kellogg Case Simulation Team, under the sponsorship of Professor Mohan Sawhney, has worked to produce a web-based simulation game, "Bricksorclicks.com," for launch at DFC 2000. The goal of the team is to create a body of online simulations that deal with relevant real world situations which offer a more compelling, hands-on experience than traditional cases. The team's first effort, SimZine, which launched at DFC 1999, had over 800 individual users at over 6 business schools internationally.
More info about the inner workings of BricksOrClicks.com
BricksorClicks.com would not have been possible without the contributions of the individuals below:
| Kellogg Contributors | |
| Special Thanks To: | |
| Anne Coughlan | Professor of Marketing |
| Tara Moskal | Kellogg Information Systems |
| Scott Mencken | Product Manager |
| Shailu Verma | Models Manager |
| Darryl Cobb | Systems Manager |
| Knowledge Dynamics | |
| Special Thanks to Knowledge Dynamics for developing BricksOrClicks: | |
| Mike Smialek | Project Management, Tools & Feedback |
| Michael Rubin | Lead Architect & Developer |
| Powersim Contributors | |
| Will Glass-Hussain | Modeling Consulting |
| Ken Bradford | Business Development |
| Lasse Storholt | Development Consulting |
| Fabian Gonzalez | MetroServer Consulting |
| Other Kellogg Contributors | |
| Amy Newkirk | Scenarios Manager |
| Lyndon Elam | Interface Lead |
| Byron Bardy | Systems Lead |
| Tom Lynch | Scenarios Lead |
| Randy Burt | Models Lead |
| Christophe Ambrosi | Models Lead |
| Jagdeep Sahni | Models Lead |
| Marisa O'Connor | Marketing |
| Paige Herren | Interface |
| Arthur Weiss | Interface |
| Richard Bruch | Model |
| Jason Schlueter | Model |
| Matthew Demaray | Model |
| David Jennings | Model |
| Kendall Riding | Model |
Please fill out our on-line survey for comments or questions regarding this simulation
or contact technical support at techSupport@KnowledgeDynamics.com
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